Mark Ashby
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Leadership Isn't For Cowards offers no nonsense straightforward steps to leading courageously and practical applicable steps to driving performance while maintaining a great place to work. It presents the reasons people don't lead courageously and the steps to break through the resistance most leaders have. Courageous leadership means toughing your approach by being rigorous in the application of your values and heartbeat through the company culture....
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According to research by the American Society for Training Belief, and a Plan for salespeople who have struggled to achieve success. o Teaches salespeople to take responsibility for their success o Includes a simple six-step process for goal setting and attainment o Presents core selling and communication methodology based on creating awareness and choice for the client, which results in happier customer relationships.
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Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience...
4) The Number That Killed Us: A Story of Modern Banking, Flawed Mathematics, and a Big Financial Crisis
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In the 1990s regulators and policy makers worried about the risk that financial institutions were carrying. Once the walls between investment and commercial banking came down with the repeal of Glass-Steagall, both trading and lending (and everything in between) were now housed under one roof with institutions freely accessing funds from one part of the institution to the other. But Glass-Steagall had just been repealed so how to fix the risk problem?...
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A new generation of leader is emerging, the next generation business strategist: "Outhinkers." They are entrepreneurs and corporate managers with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during...
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Mohandas Karamchand Gandhi (1869-1948) was one of the few men in history to fight simultaneously on moral, religious, political, social, economic, and cultural fronts. During his time as a lawyer in South Africa he developed his strategy of non-violence: the idea of opposing unjust laws by non-violent protest. He led the Indian National Congress party in three major campaigns against British rule, each culminating in his arrest.
In Gandhi: A Very...
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When two cons doing several respective back-to-back life sentences for murder make a daring-if not Hollywood-style-escape from the Dannemora Maximum Security Prison in upstate New York, PI Jack Marconi receives a personal invitation from the governor of New York State to track the murderers down and deliver them personally to the front door of the governor's mansion. But what Marconi and his sidekick, Blood, don't yet realize is that something more...
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Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory-- such as iPod, Cirque du Soleil, and eBay did-- where competitors are...
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7Twelve represents the 7 major asset classes and 12 subgroups that truly count in a well-diversified portfolio. Over the last 10 years, the numbers generated by 7Twelve are nothing less than stellar-and you can do similarly using major mutual fund companies and ETFs by spending a fraction of time each month or each quarter to rebalance. 7Twelve founder, Prof. Craig Israelsen, shows just how easy it is to manage a successful portfolio with a plan,...
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Getting Started in Currency Trading, Second Edition will act as both an introduction and a reference manual for beginning and intermediate traders. A description of the Foregin Exchange (FOREX) market and a brief history are followed by a section of FOREX terms clearly defined with examples. The FOREX market has grown substantially and evolved dramatically in recent years, and this new edition helps you adapt to these changes. The reader is then taught...
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Social media is having a major impact on marketing. It is the glue that leverages the consumer’s views and opinions across all elements of a retailers business. Retailers are becoming aware that social media offers promising ways they can benefit from it, such as improving brand awareness, listening to consumer sentiments, creating incentives to drive cross-channel traffic and purchases, building content-focused communities to improve loyalty, enticing...
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In AbleTrend, Dr. Wang discloses, for the first time, the fundamental principles behind his bestselling trading system, AbleTrend signals. Sophisticated in scope, yet written in language that traders at all levels can understand, this book presents the theory behind an award-winning robust trading system developed by a recognized authority and expert trading system developer. AbleTrend presents the logic behind the system that reveals the direction...