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(0)Robert B Cialdini
Author
Physical Desc
xiii, 413 pages : illustrations ; 24 cm
Language
English
Description
Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.
Social psychologist Robert Cialdini shines a light on peak persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before the message is delivered. What separates average persuaders from extraordinarily...
Author
Series
Language
English
Description
Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader.
This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day.
This volume includes the work of:
Nick Morgan
Robert Cialdini
Linda A. Hill
Nancy...