George Lakoff
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Language
English
Description
Two years ago George Lakoff published the bestselling Don't Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more:
* What is the progressive vision of America;
* Why progressive values are America's values;
* How frames are necessary to serve the truth;
* Why sloganeering alone doesn't work;
* How progressives...
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Physical Desc
x, 292 pages ; 24 cm
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English
Description
In What's the Matter with Kansas?, Thomas Frank pointed out that many people actually vote against their own interests. Here, linguist Lakoff explains why. Human beings are not rational creatures. Ideas, morals, and values do not exist somewhere outside--they exist literally inside the brain, and they take physical shape there. We form particular kinds of narratives in our minds just like we form specific muscle memories such as typing or dancing,...
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Series
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English
Description
At first glance, issues like economic inequality, healthcare, climate change, and abortion seem unrelated. However, when thinking and talking about them, people reliably fall into two camps: conservative and liberal. What explains this divide? Why do conservatives and liberals hold the positions they do? And what is the conceptual nature of those who decide elections, commonly called the "political middle"? The answers are profound. They have to do...
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English
Description
Freedom is one of the most contested words in our deeply polarized nation. This eye-opening work reveals how this has happened and how it will continue on all fronts, economic, education, healthcare, religion, science, civil justice, and security, unless we reframe the debate with traditional progressive ideas of empathy, integrity, and responsibility.Engaged citizens can regain their power. Our government can function honestly. In this critical time...
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Physical Desc
xiii, 276 pages ; 22 cm
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English
Description
Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by" -- metaphors that can shape our perceptions and actions without our ever noticing them. --from publisher description.
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English
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Since it became an international bestseller in 2004, Don't Think of an Elephant! has been the definitive handbook for progressives who want to articulate their goals and values to voters, understand how conservatives think and why people often vote against their best interests, and frame the political debate. Completely revised and updated to tackle today's issues, the 10th Anniversary Edition not only explains what framing is and how it works but...
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English
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This New York Times best-seller is the authoritative guide to comprehending what happened in the 2004 elections-and understanding how progressive thinkers can wrest control of America's political dialogue away from the conservatives who have it now. Author George Lakoff, who has become a key advisor to the Democratic Party, asserts that the Republican Party has enjoyed recent success because of the way it expertly "frames" the issues. Using carefully...
Author
Language
English
Description
In What's the Matter with Kansas? Thomas Frank pointed out that a great number of Americans actually vote against their own interests. In The Political Mind, George Lakoff explains why.As it turns out, human beings are not the rational creatures we've so long imagined ourselves to be. Ideas, morals, and values do not exist somewhere outside the body, ready to be examined and put to use. Instead, they exist quite literally inside the brain-and they...