David Robertson
Author
Series
Physical Desc
6 audio discs (6 hrs., 45 min.) : digital ; 4 3/4 in.
Language
English
Description
Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The authors argue there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize...