B. F Skinner

B.F. Skinner (March 20, 1904 - August 18, 1990) was an American psychologist, behaviorist, author, inventor, and social philosopher. Considering free will to be an illusion, Skinner saw human action as dependent on consequences of previous actions, a theory he would articulate as the principle of reinforcement: If the consequences to an action are bad, there is a high chance the action will not be repeated; if the consequences are good, the probability...

Verbal Behavior is a 1957 book by psychologist B. F. Skinner, in which he describes what he calls verbal behavior, or what was traditionally called linguistics. Skinner's work describes the controlling elements of verbal behavior with terminology invented for the analysis-echoics, mands, tacts, autoclitics and others-as well as carefully defined uses of ordinary terms such as audience.

This fictional outline of a modern utopia has been a center of controversy ever since its publication in 1948. Set in the United States, it pictures a society in which human problems are solved by a scientific technology of human conduct. It is now widely recognized that great changes must be made in the American way of life. Not only can we not face the rest of the world while consuming and polluting as we do, we cannot for long face ourselves while...