The hot house: Italian new wave design

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MIT Press,
Pub. Date:
1st MIT Press ed.
The Hot House is in part a manifesto and in part a noncanonical history of the most progressive and heretical experiments in the applied arts and design. Covering two centuries of avantgarde designs, but concentrating on the 1950s to the present, the book looks at architecture and urban design as well as graphic, interior, exhibit, industrial, and fashion design. It discusses the role that such magazines as Casabella, Domus, and Modo have played on this lively front, and provides an insider's view of such figures and groups as Alessandro Mendini, Gaetano Pesce, Alychmia, Global Tools, Michele De Lucchi, Ettore Sottsass, and-the design world's hot new movement-Memphis. It also elucidates such concepts as banal design, soft design, radical architecture, and color cultures, and relates these and other design developments to social and political issues. Protagonist of many of these experiments, Andrea Branzi calls for a theory and practice in which the old methods and instruments - pencil, square, and compass - are rendered obsolete, and the formal commandments of modernism - comfort, function, and style - are banished. If Branzi's vision of the new domestic landscape bears any relation to the future home, the places we live and objects around us are on the verge of being radically transformed. The Hot House dramatically expands the theoretical and operative limits of design. While precedents to Il Nuovo Design (The New Design) can be found in everything from Art Deco to De Stijl to Pop Art to California funk, Italy is the center of this new phenomenon and the "hot house" of its most intense activity. Beginning in the 1960s, there emerged a number of design studios that went by names like Archizoom, 9999, Superstudio, and UFO; their products redefined the basic architecture of furniture and clothing and polemicized an entire discipline. Andrea Branzi, architect and designer, has been a leading force in Italian design since the 1960s. As the founder of Archizoom Associates and member of the experimental design collective Global Tools, he is responsible for many of the experiments described in this book. He lives and works in Milan, where he is Educational Director of Domus Academy and Editorial Director of Modo.
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Grouping Information

Grouped Work ID 12dd71eb-09c0-6cc6-5582-4620c8b808e5
Grouping Title hot house italian new wave design
Grouping Author branzi andrea
Grouping Category book
Last Grouping Update 2019-03-08 04:20:50AM
Last Indexed 2019-03-18 04:40:55AM

Solr Details

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publishDate 1984
record_details ils:.b10230816|Book|Books|1st MIT Press ed.|English|MIT Press,|1984.|156 p. : ill. ; 29 cm.
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title_display The hot house : Italian new wave design
title_full The hot house : Italian new wave design / Andrea Branzi ; foreword by Arata Isozaki ; [translated from the Italian by C.H. Evans]
title_short The hot house :
title_sub Italian new wave design