From the Book - 1st pbk. ed.
Typography fundamentals. Type mechanics : the visual tool kit ; Form and function : building the bigger picture ; Expressing the unspoken : image and emotion in typography
Typography in practice. Typeface design ; Book design : texts and covers ; Collateral texts : brochures and annual reports ; Website design ; Ephemera : announcements, promotions, and advertising ; Posters ; Type in motion : animations and film titles ; Visual identity : logos and corporate identity systems ; Environmental type : signage, exhibitions, and architectural branding ; Publications : newspapers, magazines, and newsletters ; Packaging.
Type mechanics: the visual tool kit
Form and function: building the bigger picture
Expressing the unspoken: image and emotion in typography
Book design: texts and covers
Collateral texts: brochures and annual reports
Ephemera: announcements, promotions, and advertising
Type in motion: animations and film titles
Visual identity: logos and corporate identity systems
Environmental type: signage, exhibitions, and architectural branding
Publications: newspapers, magazines, and newsletters
Appendixes. Index of contributors; Bibliography; About the author; Acknowledgments.
