From the Book - First Edition.
Introduction: Why bad looks good
Reading red flags : four ways to separate the dangerous from the desirable
The optics of illusion : the power of attraction
Follow the leader : the attraction of power
Perceiving is believing : the comfort of credibility
Suddenly smitten : the pleasure of positive attention
The not-so-secret admirer : the allure of affirmation
Born to bond : the seduction of similarity
The ax murderer next door : familiarity breeds contentment
Craving excitement : the call of the wild
Forbidden fruit : the temptation of taboo
Seeking the wolf : when dangerous is desirable
Green lights : when appearances are reality
Reaching a verdict : a life well perceived.
