Foreword / Caroline Hightower
Opening a history / Mildred Friedman
A time line of American graphic design, 1829-1989 / Ellen Lupton and J. Abbott Miller
Graphic art for the public welfare / Neil Harris
Changing technology changes design / Estelle Jussim
Design in the service of commerce / Maud Lavin
Europeans in America / Lorraine Wild
From the poster of protest to the poster of liberation / David Kunzle
A zero degree of graphics / Joseph Giovannini
Interviews with designers : Saul Bass, Aaron Burns, Matthew Carter, Ivan Chermayeff, Muriel Cooper, Milton Glaser, Richard and Robert Greenberg, April Greiman, Tibor Kalman, Alexander Liberman, Leo Lionni, Cipe Pineles, Paul Rand, Louis Silverstein, and Bradbury Thompson / Steven Heller.
