Introduction: Everyone has a message
The law of credibility: Your most effective message is the one you live
The law of observation: Good communicators learn from great communicators
The law of conviction: The stronger you believe it, the more people feel it
The law of preparation: You cannot deliver what you have not developed
The law of collaboration: Some of your best thinking will be done with others
The law of content: When you have something worth saying, people start listening
The law of connecting: Communicators know it's all about others
The law of leverage: Good communicators lead with their strengths and use them often
The law of anticipation: When you can't wait to say it, they can't wait to hear it
The law of simplicity: Communicators take something complicated and make it simple
The law of visual expression: Show and tell is better than just tell
The law of storytelling: People see their own lives in stories
The law of the thermostat: communicators read the room and change the temperature
The law of the change-up: Sameness is the death of communication
The law of adding value: People may forget what you say, but they never forget how you make them feel
The law of results: The greatest success in communication is action
