Changing minds: the art and science of changing our own and other people's minds

The contents of the mind

The forms of the mind

The power of early theories

Leading a diverse population

Leading an institution : how to deal with a uniform population

The creative geniuses change minds indirectly through science, scholarly breakthroughs, and works of art

Mind changing in a formal setting

Mind changing up close

Changing ones own mind

Epilogue : the future of mind changing.