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The power of little ideas: a low-risk, high-reward approach to innovation

Book Cover
Average Rating
Publisher:
Recorded Books,
Pub. Date:
[2017]
Edition:
Unabridged.
Language:
English
Description
Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The authors argue there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. The complementary innovations work together as a system to carry out a single strategy or purpose. Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way.
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Grouping Information

Grouped Work ID fdb11065-73a2-b59e-969d-e50a4c7ae084
Full title power of little ideas a low risk high reward approach to innovation
Author robertson david c
Grouping Category book
Last Update 2017-10-06 04:24:12AM
Last Indexed 2018-05-26 04:24:54AM

Solr Details

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auth_author2 Lineback, Kent, 1943-, Winton, Graham (Narrator)
author Robertson, David C. (David Chandler)
author2-role Lineback, Kent,1943-, Recorded Books, Inc., Winton, Graham(Narrator)|Narrator
author_display Robertson, David C
available_at_santafe Main Library
detailed_location_santafe Main Media
display_description Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The authors argue there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. The complementary innovations work together as a system to carry out a single strategy or purpose. Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way.
format_category_santafe Audio Books
format_santafe Audio CD
id fdb11065-73a2-b59e-969d-e50a4c7ae084
isbn 9781501956737
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local_time_since_added_santafe Year
owning_library_santafe Santa Fe Public Library
owning_location_santafe Main Library
primary_isbn 9781501956737
publishDate 2017
record_details ils:.b14959343|Audio CD|Audio Books|Unabridged.|English|Recorded Books,|[2017]|6 audio discs (6 hrs., 45 min.) : digital ; 4 3/4 in.
recordtype grouped_work
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series Recorded Books development
series_with_volume Recorded Books development|
subject_facet Audiobooks, Management, New products, Technological innovations
title_display The power of little ideas : a low-risk, high-reward approach to innovation
title_full The power of little ideas : a low-risk, high-reward approach to innovation / David C. Robertson, with Kent Lineback
title_short The power of little ideas :
title_sub a low-risk, high-reward approach to innovation
topic_facet Management, New products, Technological innovations