The Impact Equation
(eAudiobook)

Book Cover
Average Rating
Published
Gildan Audio, 2012.
Format
eAudiobook
Status
Available Online

Description

Loading Description...

Also in this Series

Checking series information...

More Like This

Loading more titles like this title...

More Details

Physical Description
6h 30m 0s
Language
English
ISBN
9781469086101

Reviews from GoodReads

Loading GoodReads Reviews.

Citations

APA Citation, 7th Edition (style guide)

Chris Brogan., Chris Brogan|AUTHOR., Julien Smith|AUTHOR., Chris Brogan|READER., & Julien Smith|READER. (2012). The Impact Equation . Gildan Audio.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Chris Brogan et al.. 2012. The Impact Equation. Gildan Audio.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Chris Brogan et al.. The Impact Equation Gildan Audio, 2012.

MLA Citation, 9th Edition (style guide)

Chris Brogan, et al. The Impact Equation Gildan Audio, 2012.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

Staff View

Go To Grouped Work

Grouping Information

Grouped Work ID711dc3c8-9900-03cf-edb1-d685ac0d075a
Full titleimpact equation are you making things happen or just making noise
Authorbrogan chris
Grouping Categorybook
Last Update2021-11-12 12:53:26PM
Last Indexed2022-01-14 04:55:55AM

Book Cover Information

Image Sourcehoopla
First LoadedSep 22, 2021
Last UsedSep 22, 2021

Hoopla Extract Information

stdClass Object
(
    [year] => 2012
    [artist] => Chris Brogan
    [fiction] => 
    [coverImageUrl] => https://d2snwnmzyr8jue.cloudfront.net/gil_9781469086101_270.jpeg
    [titleId] => 11258778
    [isbn] => 9781469086101
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => The Impact Equation
    [demo] => 
    [segments] => Array
        (
        )

    [duration] => 6h 30m 0s
    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => Chris Brogan
                    [relationship] => AUTHOR
                )

            [1] => stdClass Object
                (
                    [name] => Julien Smith
                    [relationship] => AUTHOR
                )

            [2] => stdClass Object
                (
                    [name] => Chris Brogan
                    [relationship] => READER
                )

            [3] => stdClass Object
                (
                    [name] => Julien Smith
                    [relationship] => READER
                )

        )

    [genres] => Array
        (
            [0] => Business
        )

    [price] => 1.66
    [id] => 11258778
    [edited] => 
    [kind] => AUDIOBOOK
    [active] => 1
    [upc] => 
    [synopsis] => "Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we've done these things isn't because we're special. It's because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it." Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of fol­lowers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you're doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling "Hello, Cleveland!" But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people inter­act mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.
    [url] => https://www.hoopladigital.com/title/11258778
    [pa] => 
    [subtitle] => Are You Making Things Happen or Just Making Noise?
    [publisher] => Gildan Audio
)
1