Sold American
(eBook)

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Published
The University of North Carolina Press, 2009.
Format
eBook
Status
Available Online

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Language
English
ISBN
9780807876640

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Citations

APA Citation, 7th Edition (style guide)

Charles F. McGovern., & Charles F. McGovern|AUTHOR. (2009). Sold American . The University of North Carolina Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Charles F. McGovern and Charles F. McGovern|AUTHOR. 2009. Sold American. The University of North Carolina Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Charles F. McGovern and Charles F. McGovern|AUTHOR. Sold American The University of North Carolina Press, 2009.

MLA Citation, 9th Edition (style guide)

Charles F. McGovern, and Charles F. McGovern|AUTHOR. Sold American The University of North Carolina Press, 2009.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouping Information

Grouped Work ID68bcd387-6520-f5c0-fc7d-caf875b2966c
Full titlesold american consumption and citizenship 1890 1945
Authormcgovern charles f
Grouping Categorybook
Last Update2021-09-16 20:00:51PM
Last Indexed2022-05-14 05:18:53AM

Hoopla Extract Information

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    [year] => 2009
    [artist] => Charles F. McGovern
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    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Sold American
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            [1] => Business & Economics
            [2] => Consumer Behavior
            [3] => History
            [4] => United States
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    [synopsis] => At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship.Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.
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    [pa] => 
    [subtitle] => Consumption and Citizenship, 1890-1945
    [publisher] => The University of North Carolina Press
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