The Aisles Have Eyes
(eBook)

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Published
Yale University Press, 2017.
Format
eBook
Status
Available Online

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Language
English
ISBN
9780300225075

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Citations

APA Citation, 7th Edition (style guide)

Joseph Turow., & Joseph Turow|AUTHOR. (2017). The Aisles Have Eyes . Yale University Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Joseph Turow and Joseph Turow|AUTHOR. 2017. The Aisles Have Eyes. Yale University Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Joseph Turow and Joseph Turow|AUTHOR. The Aisles Have Eyes Yale University Press, 2017.

MLA Citation, 9th Edition (style guide)

Joseph Turow, and Joseph Turow|AUTHOR. The Aisles Have Eyes Yale University Press, 2017.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouping Information

Grouped Work ID58c5b7ee-28d1-3c8e-4e3d-0eeb287e5cfb
Full titleaisles have eyes how retailers track your shopping strip your privacy and define your power
Authorturow joseph
Grouping Categorybook
Last Update2021-11-12 12:53:26PM
Last Indexed2021-11-26 05:49:48AM

Hoopla Extract Information

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    [artist] => Joseph Turow
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    [language] => ENGLISH
    [profanity] => 
    [title] => The Aisles Have Eyes
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            [0] => Business & Economics
            [1] => Consumer Behavior
            [2] => Industries
            [3] => Mobile & Wireless Communications
            [4] => Retailing
            [5] => Technology & Engineering
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    [synopsis] => By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.

Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants-including Macy's, Target, and Walmart-is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turow's book is essential reading to understand the future of shopping.
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    [subtitle] => How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
    [publisher] => Yale University Press
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