Lies, Damned Lies, and Marketing

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BookBaby, 2021.
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APA Citation, 7th Edition (style guide)

Atul Minocha., & Atul Minocha|AUTHOR. (2021). Lies, Damned Lies, and Marketing . BookBaby.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Atul Minocha and Atul Minocha|AUTHOR. 2021. Lies, Damned Lies, and Marketing. BookBaby.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Atul Minocha and Atul Minocha|AUTHOR. Lies, Damned Lies, and Marketing BookBaby, 2021.

MLA Citation, 9th Edition (style guide)

Atul Minocha, and Atul Minocha|AUTHOR. Lies, Damned Lies, and Marketing BookBaby, 2021.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouping Information

Grouped Work IDe2ef45c2-fd08-152d-90a7-084b8b198a47
Full titlelies damned lies and marketing separate fact from fiction and drive growth
Authorminocha atul
Grouping Categorybook
Last Update2021-12-15 17:09:31PM
Last Indexed2022-01-21 06:01:23AM

Hoopla Extract Information

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    [year] => 2021
    [artist] => Atul Minocha
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    [titleId] => 14443360
    [isbn] => 9781544521213
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Lies, Damned Lies, and Marketing
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                    [name] => Atul Minocha
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            [0] => Business & Economics
            [1] => Marketing

    [price] => 0.49
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    [synopsis] => When it comes to your relationship with marketing, it's time to wipe the slate clean.

You've been promised big results with a quick turnaround. You've been told that social media is a silver bullet for increased sales (so far, you haven't seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you're disappointed. You're frustrated. Perhaps you're close to giving up on marketing entirely, but something tells you that you shouldn't-you just need to know how to use it wisely.

In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you've been waiting for.
    [url] =>
    [pa] => 
    [subtitle] => Separate Fact from Fiction and Drive Growth
    [publisher] => BookBaby