Business Resources

A guide to launching a profitable entrepreneurial venture in less than a month shares practical exercises and inspiring stories about how to plan, launch, and refine a side business with minimal revenue and without having to quit a full-time job.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their...

"Rethink your business for the digital age, "--Amazon.com. "Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for...

"Take the Leap features inspiration and advice from more than sixty-five people who transformed their lives -- and with this guide, so can you. These are game changers, rule breakers, and side hustlers who once stood where you are now, wondering if they should take a risk. They went from production assistant to million-dollar screenplay writer; attorney to surf instructor; mom to DJ; hairdresser to firefighter; real estate agent to award-winning chef....

"Featuring 25 profiles of illustrators, jewelry designers, ceramicists, painters, clothing designers, and printmakers, [this book] provides a behind-the-scenes look at the daily rituals and best practices that keep these creative entrepreneurs on track. With Q&As, insider tips, and DIYs from each maker, these pages offer guidance and encouragement to artists just starting their careers and to professionals looking to take their creative business to...

Everything you need to know to start and run a successful eBay business. eBay now has 100 million active users and just keeps growing. And they have turned to --For Dummies books and bestselling eBay author Marsha Collier to help guide them through buying and selling on eBay for over a decade. This nine-books-in-one guide has now been updated to cover all the newest eBay seller tools, new techniques to drive sales, new ways to enhance an eBay business...

"A guide to help make the most of your mid-career entrepreneurial pursuits...whether they were originally planned for or not. Employee to Entrepreneur is the book to help entrepreneurially minded professionals seize the opportunity offered by the current economic environment to begin a "second act" in their careers. This complete guide explores the full range of questions and concerns voiced by mid-career entrepreneurs, including: how to get started...

"You don't need millions of dollars to get your business idea off the ground, but you do need to START, with what you have and where you probably are financially-on a Ramen Noodle budget! Think about it: Ramen Noodles are one of the cheapest meals on the planet, but when you get creative and add ingredients you have at your fingertips, you can transform it from an inexpensive meal from your college "glory days" into a "grown-up" gourmet meal. So,...