Made to stick : why some ideas survive and others die
(Book)

Book Cover
Average Rating
Contributors
Published
New York : Random House, c2007.
Format
Book
Edition
1st ed.
Physical Desc
291 pages ; 22 cm.
Status
La Farge
302.13 Hea
Southside
302.13 Hea
Description
Loading Description...
Also in this Series
Copies
Location
Call Number
Status
La Farge
302.13 Hea
*CHECK SHELF*
Southside
302.13 Hea
*CHECK SHELF*
More Like This
More Details
Language
English
ISBN
9781400064281, 1400064287

Notes

Bibliography
Includes bibliographical references (p. [259]-276) and index.
Description
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation (style guide)

Heath, C., & Heath, D. (2007). Made to stick: why some ideas survive and others die. New York: Random House.

Chicago / Turabian - Author Date Citation (style guide)

Heath, Chip and Dan Heath. 2007. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House.

Chicago / Turabian - Humanities Citation (style guide)

Heath, Chip and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House, 2007.

MLA Citation (style guide)

Heath, Chip., and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House, 2007. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Loading Staff View.