Contagious : why things catch on
(Book)

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Published
New York : Simon & Schuster, c2013.
Format
Book
Edition
1st Simon & Schuster hardcover ed.
Physical Desc
viii, 244 pages : ill. ; 22 cm.
Status
Main
658.8342 Ber
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Main
658.8342 Ber
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Language
English
ISBN
9781451686579 (hc), 1451686579 (hc)

Notes

Bibliography
Includes bibliographical references and index.
Description
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
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Citations
APA Citation (style guide)

Berger, J. (2013). Contagious: why things catch on. 1st Simon & Schuster hardcover ed. New York: Simon & Schuster.

Chicago / Turabian - Author Date Citation (style guide)

Berger, Jonah. 2013. Contagious: Why Things Catch On. New York: Simon & Schuster.

Chicago / Turabian - Humanities Citation (style guide)

Berger, Jonah, Contagious: Why Things Catch On. New York: Simon & Schuster, 2013.

MLA Citation (style guide)

Berger, Jonah. Contagious: Why Things Catch On. 1st Simon & Schuster hardcover ed. New York: Simon & Schuster, 2013. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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