Split-second persuasion : the ancient art and new science of changing minds
(Book)
Author
Published
Boston : Houghton Mifflin Harcourt, 2011.
Format
Book
Edition
1st U.S. ed.
Physical Desc
296 pages : illustrations, music ; 24 cm
Status
Main Library - Adult
153.852 Dut
1 available
153.852 Dut
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| Main Library - Adult | 153.852 Dut | On Shelf |
More Details
Published
Boston : Houghton Mifflin Harcourt, 2011.
Edition
1st U.S. ed.
Language
English
Notes
General Note
"First published in Great Britain in 2010 by William Heinemann"--T.p. verso.
Bibliography
Includes bibliographical references (pages 261-280) and index.
Description
A respected psychologist presents an anecdotal analysis of the role of coercion in modern culture while introducing the tactics of leading persuasion experts, from magicians and religious leaders to advertisers and con men.
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