Contagious : why things catch on
(Book)
Author
Published
New York : Simon & Schuster, [2013].
Format
Book
Edition
1st Simon & Schuster hardcover ed.
Physical Desc
viii, 244 pages : illustrations ; 22 cm
Status
Main Library - Adult
658.8342 Ber
1 available
658.8342 Ber
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| Main Library - Adult | 658.8342 Ber | On Shelf |
More Details
Published
New York : Simon & Schuster, [2013].
Edition
1st Simon & Schuster hardcover ed.
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
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