Absolute value : what really influences customers in the age of (nearly) perfect information
(Book)
Author
Contributors
Published
New York, N.Y. : HarperBusiness, [2014].
Format
Book
Edition
First edition.
Physical Desc
xv, 232 pages ; 24 cm
Status
Main Library - Adult
658.8 Sim
1 available
658.8 Sim
1 available
Description
Loading Description...
Also in this Series
Checking series information...
Copies
| Location | Call Number | Status |
|---|---|---|
| Main Library - Adult | 658.8 Sim | On Shelf |
More Details
Published
New York, N.Y. : HarperBusiness, [2014].
Edition
First edition.
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.
Reviews from GoodReads
Loading GoodReads Reviews.
Subjects
LC Subjects