Supercommunicator : explaining the complicated so anyone can understand
(Book)

Includes bibliographical references and index.

Supercommunicator supplies time-tested communication tips, big digital-era ideas, and real-life examples to help anyone deliver clear, persuasive messages that win hearts, minds, and budgets. By learning to grab attention and explain difficult ideas to nontechnical listeners, you'll master an important twenty-first century skill - one that drives funding, policy decisions, public awareness, customer adoption, and your own career prospects.