Likeonomics : the unexpected truth behind earning trust, influencing behavior, and inspiring action
(Book)
Author
Published
Hoboken, N.J. : John Wiley & Sons, [2012].
Format
Book
Physical Desc
xl, 184 pages : illustrations ; 24 cm
Status
Main Library - Adult
658.812 Bha
1 available
658.812 Bha
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
Main Library - Adult | 658.812 Bha | On Shelf |
More Details
Published
Hoboken, N.J. : John Wiley & Sons, [2012].
Language
English
UPC
7084565
Notes
Bibliography
Includes bibliographical references and index.
Description
Envisioning a world where personal relationships, likeability, honesty, and simplicity are behind mergers and product sales, presents real-world case studies of brands and individuals that have successfully used these principles.
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