Small business marketing kit for dummies
(Book + CD-ROM)

Getting your marketing bearings. Framing the marketing process ; All about customers ; Seeing your product through your customers' eyes ; Sizing up competitors and staking out market share ; Setting your goals, objectives, strategies, and budgets

Laying the foundation for marketing success. Taking stock of your business image ; Forging your brand ; creating marketing communications that work ; Hiring help when you need it

Marketing in a screen-connected world. Establishing an online presence ; Getting interactive with social media ; Packaging your message for blogs and other online channels

Getting the word out with ads, mailers, promotions, and publicity. Creating and placing print and outdoor ads ; Broadcasting your message on radio, TV, and online ; Snail-mailing and e-mailing your customers directly ; Brochures, promotions, trade shows, and more ; Public relations and publicity

Winning and keeping customers. Making impressions through networking and presentations ; Making the sale ; Enhancing customer service and developing loyalty

The part of tens. Ten questions to answer before choosing a business name ; Ten ways to attract people to your business online ; Ten steps to a great marketing plan.