Do the KIND thing : think boundlessly, work purposefully, live passionately
(Book)

Book Cover
Average Rating
Published
New York : Ballantine Books, [2015].
Format
Book
Edition
First edition.
Physical Desc
293 pages : illustrations ; 22 cm.
Status
Oliver La Farge - Adult  1 available
658.408 Lub

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More Details

Language
English
ISBN
9780553393248 (hbk. : alk. paper), 0553393243 (hbk. : alk.paper)

Notes

General Note
Includes index.
Description
When Daniel Lubetzky started KIND Healthy Snacks in 2004, he aimed to defy the conventional wisdom that snack bars could never be both tasty and healthy, convenient and wholesome. A decade later, the transformative power of the company's "AND" philosophy has resulted in an astonishing record of achievement. KIND has become the fastest-growing purveyor of healthy snacks in the country. Meanwhile, the KIND Movement -- the company's social mission to make the world a little kinder -- has sparked more than a million good deeds worldwide. Lubetzky now shares the revolutionary principles that have shaped KIND's business model and led to its success, while offering an unfiltered and intensely personal look into the mind of a pioneering social entrepreneur. Inspired by his father, who survived the Holocaust thanks to the courageous kindness of strangers, Lubetzky began his career handselling a sun-dried tomato spread made collaboratively by Arabs and Jews in the war-torn Middle East. Despite early setbacks, he never lost his faith in his vision of a "not-only-for-profit" business -- one that sold great products and helped to make the world a better place. While other companies let circumstances force them into choosing between two seemingly incompatible options, people at KIND say "AND." At its core, this idea is about challenging assumptions and false compromises. It is about not settling for less and being willing to take greater risks, often financial. It is about learning to think boundlessly and critically, and choosing what at first may be the tougher path for later, greater rewards. By using illuminating anecdotes from his own career, and celebrating some past failures through the lessons learned from them, Lubetzky outlines his core tenets for building a successful business and a thriving social enterprise. He explores the value of staying true to your brand, highlights the importance of transparency and communication in the workplace, and explains why good intentions alone won't sell products.
Description
The Founder and CEO of the KIND brand of healthy snacks shares the story of his childhood in Mexico as the son of a Holocaust survivor and his professional successes, outlining his philosophies about business practices that combine profit goals and social consciousness.

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Citations

APA Citation, 7th Edition (style guide)

Lubetzky, D. (2015). Do the KIND thing: think boundlessly, work purposefully, live passionately (First edition.). Ballantine Books.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Lubetzky, Daniel. 2015. Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately. New York: Ballantine Books.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Lubetzky, Daniel. Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately New York: Ballantine Books, 2015.

MLA Citation, 9th Edition (style guide)

Lubetzky, Daniel. Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately First edition., Ballantine Books, 2015.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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