Hello, my name is awesome : how to create brand names that stick
(Book)
Author
Published
San Francisco : Berrett-Koehler Publishers, [2014].
Format
Book
Physical Desc
x, 98 pages : illustrations ; 22 cm.
Status
Southside - Adult
658.827 Wat
1 available
658.827 Wat
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
Southside - Adult | 658.827 Wat | On Shelf |
More Details
Published
San Francisco : Berrett-Koehler Publishers, [2014].
Language
English
Notes
General Note
Includes index.
Description
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--,Provided by publisher.
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