Invisible influence : the hidden forces that shape behavior
(Book)
Author
Published
New York : Simon & Schuster, 2016.
Format
Book
Edition
First Simon & Schuster hardcover edition.
Physical Desc
vi, 264 pages : illustrations ; 22 cm
Status
Main Library - Adult
302.13 Ber
1 available
302.13 Ber
1 available
Southside - Adult
302.13 Ber
1 available
302.13 Ber
1 available
Description
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Also in this Series
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Copies
Location | Call Number | Status |
---|---|---|
Main Library - Adult | 302.13 Ber | On Shelf |
Southside - Adult | 302.13 Ber | On Shelf |
More Details
Published
New York : Simon & Schuster, 2016.
Edition
First Simon & Schuster hardcover edition.
Language
English
Notes
General Note
Front cover includes a lenticular overlay so that the words "Everyone's reading it!" appear over the title when the book is tipped.
Bibliography
Includes bibliographical references and index.
Description
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.
Description
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.
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