The complete idiot's guide to starting your own business
(Book)

Matching you to your new business. Creating your own business future ; We all treat risk in our own way ; Finding the right business for you ; Creating new ideas using technology and information ; Reducing risk by buying an existing business or franchise ; Mastering the business side of a new professional practice ; Writing the right plan for your business idea

Evaluating your idea's sales potential. Calculating customer, market, and sales opportunities ; Analyzing and using the experience of your competition ; Creating sales, sales, and more sales ; Using social media as a powerful marketing and sales tool

Finalizing your plan and making a decision. Delivering on your business's promises ; Estimating your startup financial requirements ; Finding the money you will need ; Selecting the right legal structure for your new business ; Putting all of the pieces together

Surviving the first year. Treating cash like air for your business ; Hiring good employees and staying legal ; Seizing unexpected opportunities while remaining focused ; When commitment and perseverance are not enough.