Win bigly : persuasion in a world where facts don't matter
(Book)
Author
Published
New York, New York : Portfolio/Penguin, an imprint of Penguin Random House LLC, [2017].
Format
Book
Physical Desc
xii, 288 pages : illustrations ; 24 cm
Status
Main Library - Adult
303.3/42 23
1 available
303.3/42 23
1 available
Oliver La Farge - Adult
303.3/42 23
1 available
303.3/42 23
1 available
Southside - Adult
303.3/42 23
1 available
303.3/42 23
1 available
Description
Loading Description...
Also in this Series
Checking series information...
Copies
Location | Call Number | Status |
---|---|---|
Main Library - Adult | 303.3/42 23 | On Shelf |
Oliver La Farge - Adult | 303.3/42 23 | On Shelf |
Southside - Adult | 303.3/42 23 | On Shelf |
More Details
Published
New York, New York : Portfolio/Penguin, an imprint of Penguin Random House LLC, [2017].
Language
English
Notes
Bibliography
Includes bibliographical references (pages 261-263, 275-279) and index.
Description
Scott Adams -- a trained hypnotist and a lifelong student of persuasion -- was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech -- a hand gesture here, a phrase there -- and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact. The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting -- the same ones Adams saw in Steve Jobs when he invested in Apple decades ago.
Reviews from GoodReads
Loading GoodReads Reviews.