If then : how the Simulmatics Corporation invented the future
(Book)

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Published
New York, NY : Liveright Publishing Corporation, a division of W.W. Norton & Company, [2020].
Format
Book
Edition
First edition.
Physical Desc
xii, 415 pages : illustrations ; 25 cm
Status
Main Library - Adult  1 available
006.312 Lep

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Language
English
ISBN
9781631496103, 1631496107

Notes

Bibliography
Includes bibliographical references (pages 337-390) and index.
Description
"A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller, These Truths. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm"--,Provided by publisher.

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Citations

APA Citation, 7th Edition (style guide)

Lepore, J. (2020). If then: how the Simulmatics Corporation invented the future (First edition.). Liveright Publishing Corporation, a division of W.W. Norton & Company.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Lepore, Jill, 1966-. 2020. If Then: How the Simulmatics Corporation Invented the Future. New York, NY: Liveright Publishing Corporation, a division of W.W. Norton & Company.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Lepore, Jill, 1966-. If Then: How the Simulmatics Corporation Invented the Future New York, NY: Liveright Publishing Corporation, a division of W.W. Norton & Company, 2020.

MLA Citation, 9th Edition (style guide)

Lepore, Jill. If Then: How the Simulmatics Corporation Invented the Future First edition., Liveright Publishing Corporation, a division of W.W. Norton & Company, 2020.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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