Made up : how the beauty industry manipulates consumers, preys on women's insecurities, and promotes unattainable beauty standards
(Book)
Author
Published
Lanham, Maryland : Rowman & Littlefield, [2020].
Format
Book
Physical Desc
xi, 287 pages : illustrations (black and white) ; 24 cm
Status
Main Library - Adult
338.4766 Lah
1 available
338.4766 Lah
1 available
Description
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Copies
Location | Call Number | Note | Status |
---|---|---|---|
Main Library - Adult | 338.4766 Lah | Hardcover | On Shelf |
More Details
Published
Lanham, Maryland : Rowman & Littlefield, [2020].
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
"Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards takes a hard look at the multibillion-dollar beauty industry, which promotes unrealistic beauty standards, perpetuates gender stereotypes, and uses sexual objectification to sell products. The book is divided into four parts. Part 1 explores the global beauty industry, traces the cultural history of cosmetics, examines the regulatory climate of the cosmetics industry, and profiles the beauty consumer. Part 2 investigates the pervasiveness and persistence of the feminine beauty ideal, explores the globalization of Western standards of beauty, analyzes the myth-making power of beauty advertising, and decodes archetypal and stereotypical portrayals of women in beauty ads. Part 3 investigates the decorative and sexual depictions of women in beauty advertising and analyzes the power of celebrity beauty endorsements. Part 4 looks at the interplay between images of physical perfection in advertising messages and the surge in body modification and enhancement"--,Provided by publisher.
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