Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
(Book)
Author
Contributors
Published
Boston, Mass. : Harvard Business School Press, [2005].
Format
Book
Physical Desc
xv, 240 pages : illustrations ; 25 cm
Status
Main Library - Adult
658.802 Kim
1 available
658.802 Kim
1 available
Description
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Location | Call Number | Status |
---|---|---|
Main Library - Adult | 658.802 Kim | On Shelf |
More Details
Published
Boston, Mass. : Harvard Business School Press, [2005].
Language
English
Notes
Bibliography
Includes bibliographical references (pages 223-229) and index.
Description
In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description.
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