"From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of "sponsored content," a...

"Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising...

Harness the power of marketing and watch your business grow. Packed with tips for low-cost, high-impact campaigns, this guide is your road map to launching a dynamic marketing campaign and taking advantage of the newest technologies and avenues for outreach.

Discusses the advertising establishment, revealing what advertisers know about human nature and how they exploit it to make a profit.

This is the unflinching memoir of a female African American advertising executive's unprecedented and unlikely success, which began in the Mad Men era. It follows her journey from the projects of Motown-era Michigan to the skyscrapers of Madison Avenue and beyond. With marches, riots, and demonstrations as the backdrop, and rock 'n' roll as a soundtrack, this book accompanies Graves as she traverses the seismically shifting terrain of 1960s and '70s...

In 1949, dutiful and ambitious Charlotte's dream of a career in advertising is shattered when her father demands she help out with the family business. Meanwhile, Charlotte is swept into the glamorous world of the Miss Subways beauty contest, which promises irresistible opportunities with its Park Avenue luster and local fame status. But when her new friend--the intriguing and gorgeous fellow-participant Rose--does something unforgivable, Charlotte...

"The internet is fun again! 'Knit me into a cocoon.' 'Feed me a burrito.' 'Race me in a lobster suit.' When New York City copywriter Kelly Mahon started posting fake gig ads online as a creative outlet, she was surprised to find that there was someone interested in every bizarre job offer she dreamed up. Race Me In a Lobster Suit collects Mahon's funniest posts, along witht the improvised email exchanges with would-be cocoon kintters and lobster racers....

"Introduces readers to the media literacy skills needed to evaluate and understand advertisements. Includes a hands-on activity related to media literacy"--

At a Berlin ad agency, an outgoing American and her no-nonsense European colleague engage in an escalating personal and professional rivalry that quickly becomes a deadly power struggle.

A doctor's peaceful domestic life is turned upside down when his restless spouse becomes famous doing television commercials.