"From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of "sponsored content," a...

"An intimate and profound reckoning with the epic changes assaulting the global advertising and marketing business -- the lifeblood of media as we know it -- from the author of five national bestsellers. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, and should, without it much of media and business would shrivel. The disruption has been late in...

Raised by a wealthy, idiosyncratic and alcoholic mother, Amory Blaine is arrogant and lacking in proper social etiquette which he eventually has to learn. En route from the Midwest to Princeton University, he experiences flirtations with some predatory young women and a chance at friendship with some intellectual young men. His romantic relationship ended when his soul-mate rejected him to marry a wealthier young man.

Harness the power of marketing and watch your business grow. Packed with tips for low-cost, high-impact campaigns, this guide is your road map to launching a dynamic marketing campaign and taking advantage of the newest technologies and avenues for outreach.

"If you feel like you've got the wrong tone of voice, don't understand the ins-and-outs of grammar, or just don't feel confident writing about yourself without sounding like an idiot, read this book. Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel confident in what you say and how you say it when you...

Presents the latest advancements in Internet marketing, offering technology breakthroughs, industry developments, marketing strategies, and predictions for the future.

"Empowers small business owners with a practical plan of action to achieve successful results from their advertising and marketing efforts; provides techniques that are applicable to any business owner, regardless of industry; examines and explains all formes of advertising (e-marketing, radio, newspaper, television, magazine, and more)"--Cover.

"The internet is fun again! 'Knit me into a cocoon.' 'Feed me a burrito.' 'Race me in a lobster suit.' When New York City copywriter Kelly Mahon started posting fake gig ads online as a creative outlet, she was surprised to find that there was someone interested in every bizarre job offer she dreamed up. Race Me In a Lobster Suit collects Mahon's funniest posts, along witht the improvised email exchanges with would-be cocoon kintters and lobster racers....

A doctor's peaceful domestic life is turned upside down when his restless spouse becomes famous doing television commercials.

Adan Kundle, CEO of a major advertising agency, is discovered unconscious in front of a wall of TVs. When he wakes in the hospital, Adan can only communicate through advertising slogans. There he meets Karen Hillridge, the hospital's Head of Charity Foundation. Unable to stay in the hospital, while waiting for long term care placement, Karen reluctantly decides to take Adan into her home. After an advertising executive has a nervous breakdown and...