Catalog Search Results
Author
Physical Desc
358 pages ; 25 cm
Language
English
Description
"An intimate and profound reckoning with the epic changes assaulting the global advertising and marketing business -- the lifeblood of media as we know it -- from the author of five national bestsellers. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, and should, without it much of media and business would shrivel. The disruption has been late in...
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