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We have entered a new era in American demographics and Dieste has something new to say about marketing and selling to Hispanics.1+1=3 is not based on academic theories. Its based on experience. Weve been in business for twenty years, grinding it out in every major US market. Along the way weve discovered the surprising truths of whats worked, what hasnt and how to effectively build brands within this vibrant consumer.This book is first and foremost...
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