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"From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of "sponsored content," a...
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"Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising...
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Taking on his most unlikely performing assignment yet: 'forklift-driver-for-a-day' in the Delmoleen company corporate video, Charles Paris discovers - to his horror - that a forklift can lead to death. Industrial accident - or murder? Charles decides to find out.
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"The internet is fun again! 'Knit me into a cocoon.' 'Feed me a burrito.' 'Race me in a lobster suit.' When New York City copywriter Kelly Mahon started posting fake gig ads online as a creative outlet, she was surprised to find that there was someone interested in every bizarre job offer she dreamed up. Race Me In a Lobster Suit collects Mahon's funniest posts, along witht the improvised email exchanges with would-be cocoon kintters and lobster racers....
6) Flash
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Return to the future of Archform: Beauty. In the twenty-fourth century, Earth is vastly changed. Ecological and biological catastrophe have raged across the planet, but for the survivors, it is a world of plenty. Even the poorest live in abundance, and the upper class, the ascendant, command technological marvels.
Ten-years ago, Jonat deVrai was a rising star in the Marines. But, he shocked his superiors by walking away from the Corps after witnessing...
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Raised by a wealthy, idiosyncratic and alcoholic mother, Amory Blaine is arrogant and lacking in proper social etiquette which he eventually has to learn. En route from the Midwest to Princeton University, he experiences flirtations with some predatory young women and a chance at friendship with some intellectual young men. His romantic relationship ended when his soul-mate rejected him to marry a wealthier young man.
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As digital natives attempt to navigate news sources, media literacy is more important than ever. Understanding who is behind different forms of clickbait like posts, articles, and ads, and the motivation behind this content, is a critical part of distinguishing reputable sources of information from distorted or false information. This must-have volume examines the roots of modern clickbait in the sensationalism of yellow journalism, while guiding...
10) Shadow Dancer
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My name is Marney and I am immortal. Oh, and I also hunt rogues. Did I mention that part?
I used to work worked alone. Cold-hearted. Distant. But Ciaran Connor changed all that.
He's a vampire, the sworn enemy of an immortal, and I should have hated him. But I didn't. With his help, I managed to foil an attempt to destroy London, enslave humanity, and give vampires dominance over the other races. After that, life should be easy, right?
Sure. Who...
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Get into e-mail marketing and enjoy the amazing passive income it can produce for you!
Dear Friend,
E-mail marketing is hands down the most powerful and effective form of online marketing. Nothing comes close. Seriously. Even search marketing with all its hype and tried-and-proven success can't even hold a candle to just how effective list marketing can be. Its easy to see why, survey after survey, marketing firms keep putting e-mail marketing at...
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Banner Blitz: Mastering the Art of Advertising with Eye-Catching Banners is a comprehensive guide to the world of banner advertising. In this book, readers will learn how to create effective banner ads that grab the attention of their target audience, drive traffic to their website, and achieve their marketing goals.
The book covers a wide range of topics, including the power of visual advertising, the anatomy of an eye-catching banner, crafting effective...
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Dear Friend:
Are you looking to host your own show?
If you want to start your own podcast, but you don't know how and where to begin, you came to the right place.
If you are starting your own show from scratch and you are doing everything yourself, then you need all the help you can get. While recording and publishing your own podcast may sound simple enough, there are actually a lot of things that happen behind the scenes.
Planning and creating...
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Facebook is certainly one of the biggest internet phenomena of recent times. It has become so huge that almost all internet users and countless others know about it or use it regularly.
It is for this reason and so many others that internet marketers have jumped on the band wagon and started harnessing its marketing and selling power for their own gain.
Huge companies like Coca Cola and Nike are making millions of Dollars extra per month using Facebook...
16) IAuthor
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The basics behind 'I Author' is all about matching the customer's needs to the right product or services. Proper marketing eliminates the struggle to find your potential customer. When a business owner creates content designed to address the consumer's needs it will attract qualified prospects, along with the ability to build trust-based on compatible interests.
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Successful businesswoman Fortune A. Davies has announced a new website where "kidpreneurs" can upload ads for their businesses and Cleo and her friend Caylee are sure this is the their big break to get funding for their personalized barrettes, Passion Clips -- but producing an internet ad using their classmates is proving difficult, and Cleo is further distracted by her desire to find her birth parents.
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Multi award-winning designer, typographer and TED speaker, Craig Ward, presents his first self-authored book - Popular Lies About Graphic Design. An attempt to debunk the various misconceptions, half truths and, in some cases, outright lies which permeate the industry of design. Lovingly designed and written both passionately and irreverently, Ward pulls from his ten years of experience to tackle lighter subjects such as design fetishists, Helvetica's...
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Este documento partió del interés de actualizar el texto "Anotaciones sobre la definición del campo publicitario", realizado en 2005. Además de las reflexiones sobre el campo y la disciplina de la publicidad, este texto aborda las lógicas de producción de valor y de producción de conocimiento en el campo publicitario. Estos nuevos temas no son excluyentes con el énfasis que el primer documento hace en los procesos comunicativos y semióticos...
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Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding...
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