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Is there a step-by-step process for designing a logo, and if so, what is it? I am sure you will agree that there are many opinions and views on the principles and processes that make for great logo design and brand creation, and in our unregulated graphic design industry there is no 'official' process that all designers are prescribed to follow. There is, however, general agreement on what the typical 'logo design process' should include. In my experience,...
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Español
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Los 5 Pilares del branding aborda la complejidad intrínseca de las marcas y su relación con el mundo real, el mundo empresarial, el mundo simbólico y el mundo social, proponiendo una estructura metodológica para su integración y sus múltiples interacciones. Un enfoque integral a partir de la génesis marcaria, sus fundamentos universales y el análisis sistemático de los elementos estratégicos y tácticos de gestión y control de la marca....
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English
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Each logo element in “999 Logo Design Elements” is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book....
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Icons shape the way we see the world around us in business, communication, entertainment, and much more. Now is your chance to learn to speak the textless language of icons with Thinking in Icons.
From the most refined corporate visual systems to the ubiquitous emoji, icons have become an international language of symbols as well as a way to make a wholly unique statement. Without even realizing it, billions of people interpret the language of icons...
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Designer, author, educator Timothy Samara is a world authority on type and graphic design. His 2004 Rockport book, Typography Workbook has become an essential reference text for design classrooms and industry professionals. Now, in Letter Forms: The Design of Type, Past to Future he takes readers even deeper, expertly guiding them through the aesthetics as well as the technical considerations of his subject. He begins with an overview spanning...
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Español
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¿A quién no le llamó la atención el rediseño de la marca de un producto que consume habitualmente y que de pronto, brilla como nuevo en la góndola del súper? En los últimos años, casos como el de los productos lácteos de Milkaut, las pastas Don Vicente, los snacks saludables de Gallo o el café Cabrales son algunos de los ejemplos de marcas que confiaron en Grupo Berro para "cambiar el look".
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English
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From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work. Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. The Color Design Workbook, New, Revised Edition explains the meanings...
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Universal Graphic Design Principles: The Power of Visual Communication Unlock the Art and Science of Compelling Visual Communication!Are you ready to embark on a captivating journey through the world of graphic design, where creativity meets strategy and aesthetics transform into impact? "Universal Graphic Design Principles" is your passport to this dynamic realm, a comprehensive guide meticulously crafted to empower both aspiring designers and seasoned...
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Description
Design Mastery: The Art and Science of Logo Creation is a 7 Step by step comprehensive guide for understanding the art and science of logo design. It offers insights into concepts, procedures, and strategies for creating distinctive, lasting logos. Suitable for both seasoned designers and budding artists, this book provides knowledge and ideas to create cutting-edge logos. With Design Mastery, you can make a name in the industry and turn heads For...
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English
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The latest edition in the best-selling annual Letterhead and Logo Design series, now in paperback, features the most innovative and exciting work from well-known design leaders, new design firms, and cutting-edge artists. From logos to business cards to labels and envelopes, the creative techniques and full-color images portrayed in this book will inspire new design solutions for age-old challenges that beg for a fresh approach. Projects are culled...
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Logos define, distinguish, and disseminate a company's core message. It is no wonder that creating successful marks takes a well-conceived strategy and a skilled hand. This book, the sixth in the series, once again celebrates the brilliant work top designers around the world have created for clients both large and small. This diverse collection offers a wealth of inspiration and insights for graphic designers and their clients. Created by Bill Gardner,...
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Now in paperback, this fourth volume in the best-selling LogoLounge series delivers a fresh collection of 2,000 totally new logos from designers worldwide. This book, like the previous titles in the series, is compiled in association with LogoLounge.com, the largest database of logo designs in the world. The first portion of the book delivers insightful articles on high-profile projects created by top international design names, including Pentagram,...
Author
Series
Language
English
Description
This new edition, part of the bestselling annual Letterhead and Logo Design series, features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists. From logos to labels, business cards to envelopes, the creative techniques and full-color images portrayed in this broad range of work inspires new design solutions for age-old challenges that beg for a fresh approach. Both design...
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English
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Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This collection of the world's best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike. Using a clean, unfussy presentation, this book is a highly visual collection of ideas for everything from choosing type to photo treatments, and...
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"The Graphic Designer's Handbook: Mastering the Essential Skills for Success" is an ebook that aims to help aspiring graphic designers develop the essential skills required to succeed in the industry. The ebook covers various topics that are critical for any graphic designer, including creativity, problem-solving, communication, technical proficiency, and putting it all together in real-world design projects. The first section of the ebook focuses...
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What's the first image that comes to mind when you think of your favorite brand? Do you want your brand to have a standing chance to be positioned at par with your competitors, or even exceed them? Has it ever crossed your mind what big brands like Apple and Coca-Cola did (and have been doing) to be where they are now? Are you still uncertain if your brand is even strong enough to convey your image and build a presence within the market? The problem...
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Español
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¿Sueñas con trabajar desde cualquier lugar del mundo y ser tu propio jefe? El teletrabajo te ofrece la flexibilidad y libertad que siempre has deseado. Pero, ¿cómo organizar tu tiempo, mantener la productividad y construir una carrera exitosa desde casa?"Tu Oficina en Cualquier Lugar" es tu guía completa para dominar el arte del teletrabajo. En este libro encontrarás:Los fundamentos del teletrabajo: Descubre cómo configurar tu espacio de trabajo...
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Description
"The Art of Style and Design for Editors and Authors" by Steve Taylor is a comprehensive guide delving into the nuances of manuscript preparation and editing. The book covers a range of topics including typesetting, readability, grammar, punctuation, documentation styles, tables and figures, book design, proofreading, and the legal aspects of publishing like rights and permissions. Each chapter offers practical insights and examples, making complex...
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English
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We look to brands for what to do, what to think, and how to feel. We want to know what to support and what to stand against. Brands are the new voice of authority. Now is the perfect time to reveal their humanity.
Consumers want to connect with the brands they support. Business leaders want to create purposeful, passionate companies. At this intersection of shared values is where a brand's authority is established and humanity shines through.
But...
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