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"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--
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"This book focuses on the business strategies prevalent in Bruce Lee's life and teachings that helped unlock his full potential. His attention to brand is a major reason why he continues to influence pop culture today, and he was a pioneer, being one of the first Hollywood stars to start his own production company. To recharge America's creative and entrepreneurial swagger, we need to reexamine how Bruce Lee did what he did. The book draws upon interviews...
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Best-selling author Colson Whitehead has been a finalist for numerous prestigious honors, including the Pulitzer Prize. His works are lauded for their insight into the state of race in America. Here, a small Midwestern town is having an identity crisis-should they have a new techno-savvy name or a name honoring the freedmen who founded the town? Or is the current name just fine? They call in a professional naming consultant, famous for naming Apex...
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Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines...
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