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Author
Series
Language
English
Description
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--
Author
Physical Desc
248 pages ; 22 cm
Language
English
Description
Explores how some works and artists achieve longevity when most disappear after initial success.
"How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band...
5) Nike
Author
Series
Physical Desc
32 pages : color illustrations ; 24 cm.
Language
English
Description
Introduces readers to Nike, covering its history, products, and worldwide impact.
6) Pixar
Author
Series
Physical Desc
32 pages : color illustrations ; 24 cm.
Language
English
Description
Introduces readers to Pixar, covering its history, franchises and products, and worldwide impact.
7) Nintendo
Author
Series
Physical Desc
32 pages : color illustrations ; 24 cm.
Language
English
Description
"Introduces readers to Nintendo, covering its history, franchises and products, and worldwide impact."--
Author
Language
English
Description
"This book focuses on the business strategies prevalent in Bruce Lee's life and teachings that helped unlock his full potential. His attention to brand is a major reason why he continues to influence pop culture today, and he was a pioneer, being one of the first Hollywood stars to start his own production company. To recharge America's creative and entrepreneurial swagger, we need to reexamine how Bruce Lee did what he did. The book draws upon interviews...
Author
Language
English
Description
Best-selling author Colson Whitehead has been a finalist for numerous prestigious honors, including the Pulitzer Prize. His works are lauded for their insight into the state of race in America. Here, a small Midwestern town is having an identity crisis-should they have a new techno-savvy name or a name honoring the freedmen who founded the town? Or is the current name just fine? They call in a professional naming consultant, famous for naming Apex...
10) Star Wars
Author
Series
Physical Desc
32 pages : color illustrations ; 24 cm.
Language
English
Description
Introduces readers to Star Wars, covering its history, franchises and products, and worldwide impact.
Author
Language
English
Description
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines...
12) Disney
Author
Series
Physical Desc
32 pages : color illustrations ; 24 cm.
Language
English
Description
Provides information about Disney, including its history, merchandise, and the ways it has touched lives around the world.
13) Minecraft
Author
Series
Physical Desc
32 pages : color illustrations ; 24 cm.
Language
English
Description
Introduces readers to Minecraft, covering its history, franchises and products, and worldwide impact.
Author
Physical Desc
ix, 274 pages ; 25 cm
Language
English
Description
"As the forces of social media and capitalism collide, and individualism becomes more important than ever across a wide array of industries, "branding ourselves" or actively defining our selves for others has become the norm. Yet, this phenomenon is not new. In Self-Made, Tara Isabella Burton shows us how we arrived at this moment of fervent personal branding. Through a series of chronological biographical essays on famous (and infamous) "self-creators"...
Author
Physical Desc
xiv, 333 pages, 8 unnumbered pages of plates : illustrations (some color) ; 24 cm
Language
English
Description
"In this definitive biography, veteran sportswriter Tom Callahan shines a spotlight on one of the greatest golfers ever to play the game, Arnold Palmer. The winner of more than ninety championships, including four Masters Tournaments, Arnold Palmer was a legend in twentieth century sports: a supremely gifted competitor beloved for his powerful hitting, his nerve on the greens, and his great rapport with fans. Perhaps above all others, Palmer was the...
16) Transformers
Author
Series
Physical Desc
32 pages : color illustrations ; 24 cm.
Language
English
Description
"This title introduces readers to Transformers, covering its history, franchises and products, and worldwide impact. The title features engaging infographics, informative sidebars, vivid photos, and a glossary."--Amazon
Author
Series
Physical Desc
99 pages : illustrations ; 20 cm.
Language
English
Description
"From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"--
18) Harry Potter
Author
Series
Physical Desc
32 pages : color illustrations ; 24 cm.
Language
English
Description
Provides information about Harry Potter, including its history, merchandise, and the ways it has touched lives around the world.
20) Pokémon
Author
Series
Physical Desc
32 pages : color illustrations ; 24 cm.
Language
English
Description
"This title introduces readers to Pokémon, covering its history, franchises and products, and worldwide impact. The title features engaging infographics, informative sidebars, vivid photos, and a glossary."--Amazon.com.
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