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Author
Language
English
Description
Stop Competing on Price is a differentiation manual to sell with dignity at fair prices. To extract the value your business generates. Many companies don't differentiate; and even if they do, fail at communicating it effectively. When a client doesn't perceive a difference, will decide based on price. In this book you will learn how to design and communicate your difference to stop competing on price. This is a book about differentiation. On how to...
Author
Language
English
Description
Improve your speaking skills today with this carry-along coach written by two of the top professionals in the field
Sales calls. Weddings. Business conferences. Weekly meetings. We're all called on to speak in public. Often, professional success and advancement depend on it. Yet many people find the experience draining or terrifying, or remain unsatisfied with their own ability to engage and sway an audience. In Present Like a Pro, you'll learn how...
Author
Physical Desc
xviii, 238 pages : illustrations ; 23 cm
Language
English
Description
Why are we obsessed with the things we want and bored when we get them? Why is addiction "perfectly logical" to an addict? Why does love change so quickly from passion to indifference? Why are some people diehard liberals and others hardcore conservatives? Why are we always hopeful for solutions even in the darkest times--and so good at figuring them out? The answer is found in a single chemical in your brain: dopamine. Dopamine ensured the survival...
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