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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their...
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"New York Times bestselling author and Edgar Award-winner Daniel Stashower returns with American Demon, a historical true crime starring legendary lawman Eliot Ness."--
1930s. In the depths of the Great Depression, Cleveland was terrorized by over a dozen bodies found scattered around the city. The bodies were dismembered with surgical precision and drained of blood. Cleveland's mayor turned to his newly appointed director of public safety: Eliot...
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"In Tangled Vines, bestselling true crime author John Glatt reconstructs the rise of the prestigious Murdaugh family and the shocking double murder that led to the downfall of its patriarch, Alex Murdaugh. Among the lush, tree-lined waterways of South Carolina low country, the Murdaugh name means power. A century-old, multimillion-dollar law practice has catapulted the family into incredible wealth and local celebrity-but it was an unimaginable tragedy...
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x, 480 pages ; 25 cm
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Sheds light on the experience of the individual soldier by examining three battles which demonstrate the formation of the United States military that people know today and the traditions that have shaped the character of America's armed forces.
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On a warm spring evening in South Los Angeles, a young man was shot and killed on a sidewalk minutes away from his home, one of hundreds of young men slain in Los Angeles every year. His assailant ran down the street, jumped into an SUV, and vanished, hoping to join the vast majority of killers in American cities who are never arrested for their crimes. But as soon as the case was assigned to Detective John Skaggs, the odds shifted. Here is the kaleidoscopic...
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"Leonardo da Vinci and a Memory of His Childhood (1910) remains among the most fascinating, though speculative, works of Freud's entire output. A detailed reconstruction of Leonardo's emotional life from his earliest years, it represents Freud's first sustained venture into biography from a psychoanalytic perspective, and also his effort to trace one route that homosexual development can take" -- Back cover.
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xv, 458 pages : illustrations ; 24 cm
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Stan McChrystal served for thirty-four years in the US Army, rising from a second lieutenant in the 82nd Airborne Division to a four-star general, in command of all American and coalition forces in Afghanistan. During those years he worked with countless leaders, at every level of effectiveness, and pondered an ancient question: "What makes a leader great?" He came to realize that there is no simple answer. In this follow-up to his bestsellers My...
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xxxiii, 315 pages : illustrations ; 20 cm
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From the Harvard Negotiation Project, the organization that brought readers "Getting to Yes, Difficult Conversations" provides a step-by-step approach to having those tough conversations with less stress and more success. This edition includes a new chapter.
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xxi, 214 pages ; 25 cm
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Cites examples from great leaders in politics, business, sports, and the military to argue that leaders should unplug from daily life and spend time alone to improve clarity and creativity, balance their emotions, and sustain certainty. --
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