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The must-read summary of Stan Liebowitz's book: "Re-Thinking the Network Economy: The True Forces that Drive the Digital Marketplace".
This complete summary of the ideas from Stan Liebowitz's book "Re-Thinking the Network Economy" shows that the euphoria which suggested the Internet was going to rewrite every law of economics and create a "New Economy" has now been largely superseded by a more rational realisation that the tried-and-true laws of...
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The must-read summary of Laurie Windham and Ken Orton's book: "The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers".
This complete summary of the ideas from Laurie Windham and Ken Orton's book "The Soul of the New Consumer" asks an important question: "What are the new consumers of the Internet economy like, and how do they differ from the traditional consumers?” In their book, the authors reveal the results of...
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The must-read summary of Marc Ostrofsky's book: "Get Rich Click: The Ultimate Guide to Making Money on the Internet".
This complete summary of the ideas from Marc Ostrofsky's book "Get Rich Click" explains that the internet is the most powerful business tool in history because it levels the playing field. In other words, anyone with an idea and the willingness to learn what's involved can compete with large multinational firms on an equal footing....
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This complete summary of the ideas from Russell Brunson's book "DotCom Secrets" shows the importance of building a good sales funnel for your online business. This is what will drive traffic to your website and then push them through to make a purchase. The funnel is made up of various different strategies; a traffic strategy, a product strategy and a communication strategy. By fine-tuning these strategies you will create a funnel that leads customers...
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The must-read summary of Walid Mougayar's book: "Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce".
This complete summary of Walid Mougayar's book "Opening Digital Markets" shows that the development of Internet-based commerce is still in its early days. The implications of this development are significant for everyone, but particularly for business managers who are charged with the responsibility of successfully...
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The must-read summary of John Hagel III and Marc Singer's book: "Net Worth: Shaping Markets When Customers Make the Rules".
This complete summary of the ideas from John Hagel III and Marc Singer's book "Net Worth" shows that, until now, big businesses have held the upper hand in the gathering of information about consumers. These companies have, in turn, generated sizable revenues through selling this information on to other third parties — telemarketers,...
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The must-read summary of Ewen Chia's book: "How I Made My First Million on the Internet... And How You Can Too!"
This complete summary of the ideas from Ewen Chia's book "How I Made My First Million on the Internet" shows that the Internet, though an extraordinarily powerful marketing machine, should be approached in the same way as real life business models. This summary suggests how to apply these measures to Internet marketing. Never go into a...
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The must-read summary of Peter Keen and Mark McDonald's book: "The E-process Edge: Creating Customer Value and Business Wealth in the Internet Era".
This complete summary of the ideas from Peter Keen and Mark McDonald's book "The E-process Edge" shows how in order to succeed, an internet business must address three crucial issues: how to establish a good enough relationship for repeat business, how to apply competencies in the business to serve the...
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The must-read summary of Adrian Slywotzky and David Morrison's book: "How Digital is Your Business?: Creating the Company of the Future".
This complete summary of the ideas from Adrian Slywotzky and David Morrison's book "How Digital is Your Business?" shows why every good business needs to fundamentally re-examine its processes in relation to digital technology. In their book, the authors explain that technology should be exploited to provide more...
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This complete summary of the ideas from Jeff Walker's book "Launch" details how successful online businesses are all about product launches. If you can turn your marketing into an event, just like Hollywood creates a buzz about new movies, you will have an infinite number of new opportunities for online business. According to Walker, a successful product launch is the key to building a relationship with your customers and gaining sales.
A good product...
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The must-read summary of Gary Vaynerchuk's book: “Crush It! Why Now is the Time to Cash In on Your Passion".
This complete summary of the ideas from Gary Vaynerchuk's book "Crush It!" shows that it is all about enabling you to live your passion. This summary highlights that anyone can turn what they're absolutely passionate about into a successful business venture. This summary aims to take you from the drudgery of an unloved job to being 'pumped...
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This complete summary of the ideas from Evan Schwartz's book "Digital Darwinism" shows how Darwin's theory can be equally applied to the digital business landscape, where huge numbers of web-based businesses are being created every day. Only the fittest and most robust of these web enterprises will ultimately evolve into new business models that will exist into the future. In his book, the author explains how the key is not trying to get onto the...
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This complete summary of the ideas from Robbie Kellman Baxter's book "The Membership Economy" highlights the fact that more and more corporate giants (like Apple and Amazon) are re-thinking their business models to go from selling individual products to offering memberships. These memberships generate recurring revenues and allow the customer to build a relationship with the company. Thanks to social media, it is now easier than ever for organisations...
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The must-read summary of Pat O'Bryan's book: "Your Portable Empire: How to Make Money Anywhere While Doing What You Love".
This complete summary of the ideas from Pat O'Bryan's book "Your Portable Empire" shows how the internet now makes it feasible and practical for you to build and run your own "portable empire" – an online business which can be run from anywhere in the world in your spare time. In his book, the author explains how you can set...
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The must-read summary of Frederick Newell's book: "Loyalty.
Com: Customer Relationship Management in the New Era of Internet Marketing".
This complete summary of the ideas from Frederick Newell's book "Loyalty.
Com" shows how Customer Relationship Management is the process of making it easier and easier for customers to do business with you because you understand what they need better than anyone else. In his book, the author demonstrates some...
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This complete summary of the ideas from Jesse Berst's book "The Magnet Effect" shows that surviving and prospering in today's digital era all comes down to how effectively you can attract and retain an Internet audience of regular customers. In his book, the author explains three critical concepts that will help you to establish yourself online: the "Magnet Effect", "Spiral Marketing" and the "Domino Method". This summary will teach you how to use...
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The must-read summary of Don Tapscott, David Ticoll and Alex Lowy's book: "Digital Capital: Harnessing the Power of Business Webs".
This complete summary of the ideas from Don Tapscott, David Ticoll and Alex Lowy's book "Digital Capital" shows how the central challenge of business in the digital economy is to form and build reserves of digital capital by harnessing the power of business webs. In their book, the authors explain how business webs enable...
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The must-read summary of Tom Murphy's book: "Web Rules: How the Internet Is Changing the Way Consumers Make Choices".
This complete summary of the ideas from Tom Murphy's book "Web Rules" shows that the internet is changing the dynamics of the marketplace by placing the consumer firmly back in the driving seat. In recent times, big businesses and well-funded corporations have called the shots and made decisions on behalf of the consumers. But with...
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The must-read summary of David Lindahl and Jonathan Rozek's book: "The Six-Figure Second Income: How to Start and Grow a Successful Online Business without Quitting Your Day Job".
This complete summary of the ideas from David Lindahl and Jonathan Rozek's book "The Six-Figure Second Income" shows how you can make a substantial income today by devoting your spare time to creating an online business. In their book, the authors explain how building and...
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The must-read summary of Lisa Gansky's book: "The Mesh: Why the Future of Business Is Sharing".
This complete summary of the ideas from Lisa Gansky's book "The Mesh" shows how mesh companies harness a fundamentally different business model than traditional businesses — they provide customers the temporary use of the goods and services they need at the exact moment they need them, after which those goods can be returned or recycled. In her book,...
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