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Ineffective branding and public relations have the potential to sink or sabotage any small business or mission-driven organization, but such organizations often think they simply can't afford PR. Jennifer R. Farmer shows that even cash-strapped organizations can build a robust PR apparatus on a shoestring budget-they just need to be credible, creative, responsive, and relentless (CCRR). Farmer's CCRR framework leverages tools everyone has access to,...
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