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Author
Physical Desc
vii, 294 pages : illustrations ; 25 cm
Language
English
Description
"We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or a teacher trying to encourage your students. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. To effectively engage with communities we first need to think hard about what we will...
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Language
English
Formats
Description
"Gabriel really wants to buy some fancy Fast Kids shoes. But his mom says they can spend no more than thirty dollars. Gabriel searches for a great deal on the shoes. He looks online, goes to the shoe store, and checks a discount store too. Will he find the shoes at a price he can afford? Read this book to find out!" - Amazon.com.
Gabriel learns how to hunt for a bargain when he is in the market for new running shoes in order to win the upcoming race....
Author
Physical Desc
x, 206 pages ; 25 cm
Language
English
Description
"What is a market? To most people it is a shopping center or an abstract space in which stock prices vary minutely. In reality, a market is something much more fundamental to being human, and it affects not just the price of tomatoes but the boundaries of everything we value. Reading the newspapers these days, you could be forgiven for thinking that markets are getting ever more efficient -- and better. But as Tim Sullivan and Ray Fisman argue in...
Author
Physical Desc
295 pages : illustrations ; 21 cm
Language
English
Description
"With the whole world trying to convince us to spend our way to happiness, we've been left cluttered, stressed, and unfulfilled. Tara Button, founder of BuyMeOnce, is at the forefront of the global movement to change the way we shop and live forever. Tara advocates a life of mindful buying that celebrates what lasts, giving you exercises that help you curb impulses, ignore trends, and discover your true style"--Amazon.com.
Author
Physical Desc
xx, 282 pages ; 24 cm
Language
English
Description
"In an age when business and finance are dominated by technology and data analysis, award-winning journalist and anthropology PhD Gillian Tett presents a radically different strategy for success: businesses and investors can revolutionize their understanding of behavior by studying consumers, markets, and organizations through an anthropological lens"--Jacket.
Author
Physical Desc
xviii, 237 pages ; 24 cm
Language
English
Description
"An entertaining and timely exploration of how our food - from where it's grown to how we buy it - is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior"--
Underhill provides an entertaining and timely exploration of how our food is in the midst of a transformation. From where it's grown to how we buy it, food intersects with every...
Author
Physical Desc
viii, 277 pages ; 24 cm
Language
English
Description
"As we become a more digital society, the gains that have been made for the environment by moving toward a paperless world with more and more efficient devices will soon be or already have been offset by the number of devices in our lives that are always using energy. But many don't think about the impact on the environment of the "Internet of things." Whether it's a microwave connected to the internet, use of Netflix, or online shopping, these technological...
Author
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English
Formats
Description
"Offers a fascinating and insightful account of what becomes of the stuff that we accumulate in our homes and lives. It's a powerful reminder of how the deeply personal acts of daily life are shared across families, cultures, economies, and countries, and an account of how one author's struggle to manage her family's clutter led to a deeper understanding of what matters most in all of our lives"--Back cover.
Author
Physical Desc
x, 691 pages : illustrations ; 25 cm
Language
English
Description
"Shoshana Zuboff, named "the true prophet of the information age" by the Financial Times, has always been ahead of her time. Her seminal book In the Age of the Smart Machine foresaw the consequences of a then-unfolding era of computer technology. Now, three decades later she asks why the once-celebrated miracle of digital is turning into a nightmare. Zuboff tackles the social, political, business, personal, and technological meaning of "surveillance...
Author
Physical Desc
viii, 403 pages ; 25 cm
Language
English
Description
"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality", a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising...
Author
Physical Desc
ix, 403 pages ; 24 cm
Language
English
Description
A look at the deeper meaning behind our food choices: from the prioritization of convenience over health to the ways food at work affects our happiness; from the American obsession with "having it our way" at Starbucks, Chipotle and other chains that individualize the eating experience to the fascinating dynamic between highbrow food culture -- artisan this and small-batch that -- and the lowbrow, such as Taco Bell's sale of 100 million Doritos Locos...
Author
Physical Desc
xxxiii, 281 pages ; 25 cm
Language
English
Description
"For many of us, our possessions and the lifestyle that goes along with them are causing more stress than happiness -- otherwise known as 'keeping up with the Joneses' or what Alain de Botton calls 'status anxiety.' But James Wallman argues that we are approaching a tipping point with regard to materialism. People are turning away from the endless drive to consume in favor of a simpler, more streamlined way of living ... He interviews anthropologists...
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English
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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers-they're super consumers. Although small in number, super consumers can have an outsized impact on a company's bottom line. Representing...
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English
Description
The world is poised on the threshold of economic changes that will reduce the income gap between the rich and poor on a global scale while reshaping patterns of consumption. Rapid economic growth in emerging-market economies is projected to enable consumers worldwide to spend proportionately less on food and more on transportation, goods, and services, which will in turn strain the global infrastructure and accelerate climate change. The largest gains...
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English
Description
Summary of Predictably Irrational by Dan Ariely | Includes Analysis Preview: Predictably Irrational provides a data-driven window into the ways in which the human mind fails to make rational choices time and time again. While some of these irrational decisions are humorous or trivial, in many cases, these behaviors can have far-ranging implications for governments and health care systems. However, understanding that we, as humans, are predisposed...
Author
Language
English
Description
A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making.
Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception, behavior, and choice. It also succeeds in providing a comprehensive explanation for disruption even in the arenas where Clayton Christensen himself acknowledges...
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Español
Description
GuíaBurros: Tus derechos como ciudadano y consumidor es una guía con todo lo que necesitas saber de tus derechos como ciudadano y consumidor, desde el individuo como persona, el individuo como familiar, hasta la justicia gratuita.
El individuo en su condición de persona
El individuo en su condición de familiar
Las relaciones paterno-filiales
Las relaciones entre parientes
Las relaciones conyugales
Testamento y herencia
El individuo y el tráfico...
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