"Gabriel really wants to buy some fancy Fast Kids shoes. But his mom says they can spend no more than thirty dollars. Gabriel searches for a great deal on the shoes. He looks online, goes to the shoe store, and checks a discount store too. Will he find the shoes at a price he can afford? Read this book to find out!" - Amazon.com. Gabriel learns how to hunt for a bargain when he is in the market for new running shoes in order to win the upcoming race....

Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice.

"An entertaining and timely exploration of how our food - from where it's grown to how we buy it - is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior"-- Underhill provides an entertaining and timely exploration of how our food is in the midst of a transformation. From where it's grown to how we buy it, food intersects with every...

"As we become a more digital society, the gains that have been made for the environment by moving toward a paperless world with more and more efficient devices will soon be or already have been offset by the number of devices in our lives that are always using energy. But many don't think about the impact on the environment of the "Internet of things." Whether it's a microwave connected to the internet, use of Netflix, or online shopping, these technological...

"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality", a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising...

"For many of us, our possessions and the lifestyle that goes along with them are causing more stress than happiness -- otherwise known as 'keeping up with the Joneses' or what Alain de Botton calls 'status anxiety.' But James Wallman argues that we are approaching a tipping point with regard to materialism. People are turning away from the endless drive to consume in favor of a simpler, more streamlined way of living ... He interviews anthropologists...

"Every day we make choices -- about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself. Unfortunately, we often choose poorly. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nudge shows how sensible "choice architecture" can help us to overcome the biases that lead to bad decisions and nudge us toward the best decisions...

"In Secondhand, journalist Adam Minter takes us on an unexpected adventure into the often-hidden, multibillion-dollar industry of reuse: thrift stores in the American Southwest to vintage shops in Tokyo, flea markets in Southeast Asia to used-goods enterprises in Ghana, and more. Along the way, Minter meets the fascinating people who handle-and profit from-our rising tide of discarded stuff, and asks a pressing question: In a world that craves shiny...

An in-depth analysis of the influence of fans, which the author terms "society's alpha customers," on modern life and culture, offers insight into the psychology and history of fandom while exploring how new digital tools are enabling convergences between brand owners and their consumers.