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This book integrates social media, search engine optimization, and content marketing to create a more targeted and direct approach to online marketing, providing a practical model for companies, large and small, to create successful and scalable digital marketing programs.
The world of SEO, social media, and content marketing can be overwhelming, but Optimize helps businesses attract, engage, and retain more customers in a way that makes sense: by...
Author
Physical Desc
214 pages ; 22 cm
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English
Description
"A thrilling new route to a better society A toxic ideology of extreme competition and individualism has come to dominate our world. It misrepresents human nature, destroying hope and common purpose. Only a positive vision can replace it, a new story that re-engages people in politics and lights a path to a better future. George Monbiot shows how new findings in psychology, neuroscience and evolutionary biology cast human nature in a radically different...
Author
Physical Desc
xvii, 558 pages, 16 unnumbered pages of plates : illustrations (chiefly color), maps (some color) ; 25 cm
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English
Description
"A crucial new big-picture framework that answers the question of how liberty flourishes in some states but falls to authoritarianism or anarchy in others--and explains how it can continue to thrive despite new threats"--
The most fundamental definition of liberty is that people are free from violence, intimidation, and other demeaning acts. Acemoglu and Robinson examine how and why human societies have achieved liberty-- or failed to achieve it....
Author
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English
Description
This book takes the reader on an adventure: How do you sell? How do you make inroads in a cut-throat industry? How do you harvest leads? How do you pass the Gatekeeper? All of this and some PRACTICAL tips on turning your sales job into a high level earning profession. (I presented this as a course to a printing company. The next month they broke through R1 Million turnover!)
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English
Description
Copywriting refers to a copy written for advertising and publicity purposes and aims to convince or compel the target audience. Copywriting services are offered by marketing and advertising agencies and utilized by commercial organizations to promote their ideas, brand, product or services. The purpose of copywriting is to get across a message in such an effective way that it not only reaches to its target audience but helps shape a favorable opinion...
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English
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This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing. This book: Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability,...
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Español
Description
Esta obra estudia todos los aspectos relacionados con la gerencia de marketing, consta de diez capítulos y está dividido en tres partes. la primeera se centra en los aspectos estratégicos del marketing; la segunda analiza los aspectos tácticos y la mezcla de mercadeo; y la tercera presenta las perspectivas de la administración del marketing estratégico que las empresas deben tener en cuenta para lograr resultados exitosos en diversos contextos...
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English
Description
Baby boomers continue to be the most powerful consumers in the marketplace, regardless of the economic climate, and will be for many years to come. Additionally, boomers are deeply engaged with interactive media, making online marketing channels an effective and efficient method to connect with these consumers. Positioning your brand to meaningfully engage baby boomers online is key to producing results reflective of this influential consumer group....
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English
Description
Branding has had a bad rap over the years, in that a number of people erroneously assume that it is about colors, logos and all the nice things one can see. However, branding goes beyond that, in this book, I seek to address the need to focus on the other aspect of branding. How to use the power of storytelling, tribe building among other strategies to build and grow your brand.
Author
Language
Español
Description
Cómo conseguir pacientes en la Era Digital es un libro convincente sobre cómo convertir una clínica de diferentes especialidades sanitarias en una empresa rentable, partiendo siempre de la excelencia en la solución de los problemas del paciente. Para un sanitario, primero es el paciente, pero la gran mayoría de estos profesionales no ha recibido formación sobre cómo enfocar la clínica para que sea oreciente. El autor explica los pasos que...
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English
Description
Domains 360 provides a road map for success, offering not just an explanation of why domain names are so important to the digital ecosystem or how anyone can profit from an investment in them, but also incredibly practical guidance on how to choose them and powerful insights on ways in which you can make the most of domain name assets while they are under your control. The domain name space is an exciting one, full of potential and opportunity, and...
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English
Description
Finding Clients Made Easy-Simple Steps for Owners and Managers of Care Services.
Filling beds and finding new service users is easy if you have the right knowledge, systems and processes in place.
If you need more residents to fill your care home beds, or more service-users to grow your home-care business, you will find this book full of practical tips, ideas and suggestions that you can start to use immediately.
It's time to take marketing seriously...
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English
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Landlord Marketing Secrets empowers landlords and property managers to boost their profits with the principles of direct marketing. Written in an engaging, easy-to-read style, each secret breaks down into specific actions to increase your rental income. How? By revealing clear steps to find and keep great residents in your properties AND to make more money from them each and every month. With rave reviews from some of America's top landlord experts,...
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English
Description
Building actual loyalty with each consumer in turn is the best thing you can do for your business right now, not new technology, economies of scale, or first-mover advantages.
When clients grow loyal, things change. You are the only store on the market for them. You are the only brand and provider that can compete with you. Customers that are devoted to you are like lovers who are always monitoring your every move.
Few companies recognize the importance...
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English
Description
Email marketing sucks...at least the way most marketers do it.
Conventional advice tells you to always be selling-or at least always be going for the click- but chances are, you hate writing emails, your audience hates reading them, and they aren't making you any money.
But what if email didn't suck? What if you enjoyed writing emails that your audience would binge-read like they watch Netflix? What if email actually made you money?
In Email Marketing...
18) Video Marketing for Marketers: Building Trust, Engagement, and Conversion on the Customer Journey
Author
Language
English
Description
If you're looking to build trust with your customers, the best way to do so is with video marketing. The statistics back this up: 90 percent of customers say video helps them make buying decisions, 64 percent say they're more likely to buy after seeing a video, and video marketers get 66 percent more qualified leads per year. However, you can't capitalize on these benefits if you don't know how to get started with video marketing.
Adrian Sandmeier...
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English
Description
There are several reasons why you might decide to start up a YouTube channel, but regardless of your reason for starting your channel the desired outcome is the same. You want to create content regularly and frequently, that is high quality and unique and works to build a brand for yourself so that you're able to gain more views and more subscribers. At the end of the day the goal is to get your videos in front of as many eyeballs as possible so that...
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English
Description
Increase Leads & Profit Elegantly in Only 8 Weeks? Here's How:
Imagine being able to spend more time with your family, friends, exercising, reading, cooking fresh meals, traveling, or relaxing the best way you know how, instead of continuing to waste your time on things day to day that really isn't moving the needle? What If I told you that it wouldn't require you to really learn anything new and all you need is your existing expertise?
2x #1 International...
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