The original edition of the most trusted writer's guide to American English, this is the book that generations of writers have relied upon for timeless advice on grammar, diction, syntax, sentence construction, and other writing essentials. In brief and concise terms, author William Strunk, Jr., identifies the principal requirements of proper American English style and concentrates on the most often violated rules of composition. Originally published...

A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.

Garvey offers a history of and homage to the controversial--and beloved--style guide, Strunk and White's "Elements of Style."

Good writers follow the rules. Great writers know the rules -- and follow their instincts! Finding the right words, in the right order, matters -- whether you're a student embarking on an essay, a job applicant drafting your cover letter, an employee composing an email ... even a (hopeful) lover writing a text. Do it wrong and you just might get an F, miss the interview, lose a client, or spoil your chance at a second date. Do it right, and the world...