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This complete summary of the ideas from Daniel Esty and Andrew Winston's book "Green to Gold" shows how the environment is no longer a fringe interest - it has now moved to center stage in terms of developing and executing a solid, sustainable business strategy. In their book, the authors explain how environmentalism is now an essential element of business strategy and companies are not acting because they are forced by law, but because there is actual...
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The must-read summary of Jay Conrad Levinson and Shel Horowitz's book: "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet".
This complete summary of the ideas from Jay Conrad Levinson and Shel Horowitz's book "Guerrilla Marketing Goes Green" shows how ethical marketing not only feels better but, in today's economy, it works better as well. In their book, the authors explain how green guerrilla marketing is...
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This complete summary of "Getting Green Done" by Auden Schendler, a climate activist and businessman, gives an overview of the author's inside look at the green movement. He examines how individual actions do not necessarily make much of a difference as we work towards our aims to reduce emissions, but that we should be realistic about the challenge and encourage businesses to be more environmentally-friendly.
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