Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive. Social psychologist Robert Cialdini shines a light on peak persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before the message is delivered. What separates average persuaders from extraordinarily...

A respected psychologist presents an anecdotal analysis of the role of coercion in modern culture while introducing the tactics of leading persuasion experts, from magicians and religious leaders to advertisers and con men.

"An empowering manifesto on how to use influence to make a lasting impact on everyone we meet, from chance encounters to work colleagues to our closest relationships-by the New York Times bestselling author of The Heart-Led Leader. Researchers believe that the average person will influence up to 80,000 people-2.8 people daily-over the course of their lifetime. That's a stadium full of people whom each of us affect positively or negatively, sometimes...

"What makes us love Ellen DeGeneres and hate Anne Hathaway? How do politicians move away from policy talk and connect with their voters? Activist and former producer Steven Goldstein breaks down the industry of creating likability and how public figures manufacture their image"--

"We all need emotional blinders: the etiquette that keeps society smoothly moving depends on it. But when you absolutely must rely on another person, you have to be able to assess them objectively. RED FLAGS shares simple strategies anyone can use to spot deceptive or downright dangerous people who use ingratiation and social convention to draw in and lull victims. Readers will learn how even the most skeptical of us use rose-colored lenses on those...

"Popular examines why popularity plays such a key role in our development and, ultimately, how it still influences our happiness and success today. In many ways--some even beyond our conscious awareness--those old dynamics of our youth continue to play out in every business meeting, every social gathering, in our personal relationships, and even how we raise our children. Our popularity even affects our DNA, our health, and our mortality in fascinating...

"An electric debut novel about love, addiction, and loss; the story of two girls and the feral year that will cost one her life, and define the other's for decades. Everything about fifteen-year-old Cat's new town in rural Michigan is lonely and off-kilter, until she meets her neighbor, the manic, beautiful, pill-popping Marlena. Cat, inexperienced and desperate for connection, is quickly lured into Marlena's orbit by little more than an arched eyebrow...